diff --git a/django.registry.Dockerfile b/django.registry.Dockerfile
index f4bd233..bc5605c 100644
--- a/django.registry.Dockerfile
+++ b/django.registry.Dockerfile
@@ -4,7 +4,8 @@
 FROM python:3.12-slim
 
 ENV PYTHONDONTWRITEBYTECODE=1 \
-    PYTHONUNBUFFERED=1
+    PYTHONUNBUFFERED=1 \
+    DJANGO_ENV=production
 
 WORKDIR /app/