diff --git a/django.registry.Dockerfile b/django.registry.Dockerfile
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+++ b/django.registry.Dockerfile
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+# Imagen de produccion del backend para publicar en el registry de Gitea.
+# Autocontenida: incluye el codigo y un entrypoint que aplica migraciones,
+# colecta estaticos y arranca gunicorn. Coolify solo hace pull y define env vars.
+FROM python:3.12-slim
+
+ENV PYTHONDONTWRITEBYTECODE=1 \
+    PYTHONUNBUFFERED=1
+
+WORKDIR /app/
+
+COPY requirements.txt ./
+RUN pip install --no-cache-dir -r requirements.txt
+
+COPY tienda_ilusion/ /app/
+COPY docker/entrypoint.sh /usr/local/bin/entrypoint.sh
+RUN chmod +x /usr/local/bin/entrypoint.sh
+
+EXPOSE 8000
+
+ENTRYPOINT ["/usr/local/bin/entrypoint.sh"]
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diff --git a/docker/entrypoint.sh b/docker/entrypoint.sh
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+++ b/docker/entrypoint.sh
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+#!/bin/sh
+# Entrypoint de la imagen de produccion del backend.
+#
+# Sin argumentos: aplica migraciones, colecta estaticos y arranca gunicorn.
+# Con argumentos: ejecuta ese comando tal cual (util para operaciones, p. ej.
+#   docker run --rm <imagen> python manage.py createsuperuser).
+set -e
+
+if [ "$#" -gt 0 ]; then
+    exec "$@"
+fi
+
+echo "[entrypoint] Aplicando migraciones..."
+python manage.py migrate --noinput
+
+echo "[entrypoint] Colectando estaticos..."
+python manage.py collectstatic --noinput
+
+echo "[entrypoint] Arrancando gunicorn en 0.0.0.0:8000..."
+exec gunicorn config.wsgi:application \
+    --bind 0.0.0.0:8000 \
+    --workers "${GUNICORN_WORKERS:-4}" \
+    --timeout 120
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diff --git a/scripts/build-push-image.sh b/scripts/build-push-image.sh
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+++ b/scripts/build-push-image.sh
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+#!/usr/bin/env bash
+# Construye y publica la imagen del backend en el container registry de Gitea.
+#
+# Uso:
+#   scripts/build-push-image.sh
+#
+# Requiere haber hecho login previo en el registry (hazlo tu, con tu token):
+#   docker login gitea.onecluster.org -u <usuario-gitea>
+#   (password = tu token con scope write:package)
+#
+# Variables opcionales:
+#   REGISTRY   (default: gitea.onecluster.org)
+#   OWNER      (default: oneteam)
+#   IMAGE      (default: don_confiao_backend)
+#   TAG        (default: git short sha)
+set -euo pipefail
+
+REGISTRY="${REGISTRY:-gitea.onecluster.org}"
+OWNER="${OWNER:-oneteam}"
+IMAGE="${IMAGE:-don_confiao_backend}"
+DOCKERFILE="${DOCKERFILE:-django.registry.Dockerfile}"
+
+TAG="${TAG:-$(git rev-parse --short HEAD)}"
+FULL="${REGISTRY}/${OWNER}/${IMAGE}"
+
+echo "==> Imagen: ${FULL}:latest y ${FULL}:${TAG}"
+echo "==> Dockerfile: ${DOCKERFILE}"
+
+docker build -f "${DOCKERFILE}" \
+    -t "${FULL}:latest" \
+    -t "${FULL}:${TAG}" \
+    .
+
+docker push "${FULL}:latest"
+docker push "${FULL}:${TAG}"
+
+echo "==> Publicado: ${FULL}:latest , ${FULL}:${TAG}"
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